Once we start approaching our thirties, most of us end up becoming somewhat concerned about the appearance of fine lines, and by the time we reach our forties, we’re seriously starting to worry about not only fine lines, but actual wrinkles and even sagging skin. It’s at this point that we start making an effort to find the best body firming cream, but of course, the minute we do start, we discover just how difficult such a task can be.
The market is awash with body firming creams and lotions, and as is to be expected, each manufacturer claims their products are the best. Unfortunately, 99% of the products you come across are nothing short of being downright useless. Many of them can also cause serious adverse effects if you use them for an extended period of time, thanks to the many chemicals present in most of them.
Clinical trials and studies are making startling discoveries on an almost daily basis relating to just how hazardous certain common ingredients can be, and many European countries have already started putting restrictions in place which effectively prohibit manufacturers from using these substances in their products. Even so, many other ingredients which are believed to be harmful are still allowed, and this trend will continue until the evidence eventually becomes overwhelming. In the meantime, the general public continues to be human guinea pigs.
Even many of the products which don’t contain any controversial ingredients are often completely ineffective simply because many of the ingredients used simply cannot penetrate deep enough into the skin to be able to do any good. How then could such a cream be marketed as being the best body firming cream?
Simply put, it all boils down to shrewd marketing strategies. For example, many people are aware of the fact that collagen plays an enormous role in skin health, and the various manufacturers have done much to help spread the word. They then add minuscule amounts of collagen to their creams and lotions, highlight this on the packaging, and then invest millions of dollars on state-of-the-art advertising campaigns.
Naturally, and quite understandably, many people will be fooled. After all, if Miss World looks as good as she does because she uses a specific cream, that cream must surely be good. In truth however, she only uses that cream in front of the cameras. Now, you may not be aware of this, but collagen cannot be absorbed into the body via your skin, so whether there’s any of it in a particular product is irrelevant.
Just think about this for a moment – It costs a fortune to advertise on television, it costs a fortune to advertise in all the popular glossy page magazines, and it costs even more to involve a celebrity in the advertising. So, what are you actually paying for when you buy the “best body firming cream”? With such phenomenal overhead expenses, surely these manufacturers can’t be investing much into research and the use of quality ingredients which do actually benefit your skin.